Finding Your Niche

17 September 2022

Many people say to me, “what is your niche?”

This question got me thinking. I’ve done many things and experienced a lot in the last 22 years of business and 42 years of my life. So I don’t have one particular niche because you’re forever evolving in your life in your experiences and roles, whether your business or somebody else’s business.

So, this question has always rattled my brain. For over 22 years, I have owned a media and technology business So my niche is media and technology, as I am very passionate about and have advised companies and brands in one way or another, whether it is an app, a film, or a series of digital assets and content to support products or services.

I love what Elon Musk is doing, and I follow his ups and downs in business as I do many leaders.

Gary Vee posted some time ago. Now, I’ve not met Gary Vee. But we do share some quite similar beliefs. So I’m sure we will meet up at some point. But he said something interesting. That was that “you are your niche, that couldn’t be any more truthful, could it? Because actually, we are all as individuals, individual and unique, and that is, in fact, a niche.

So just being you means you’re already different from everybody else.

Now you will naturally evolve and be influenced by other influencers, people, or even the media.

But you are unique, and I say a lot about the most successful thing in the world is that you’re alive. I mean, that is the greatest success.

In the fire brigade, I saw many people who had committed suicide and the most horrific things. And everybody, at some point, will feel low and have negative thoughts. But when you remember that you are alive as you will when you do the best exercise in the world, stretching your arms out, you are not in a coffin. At that point, you remember you’re alive.

Remember that you are unique and that your niche is you.

The reason people buy from you in business, over the years, or in the future, is because they hire you or they buy your team, or they buy the culture and the service that you provide or the problems that you solve.

The problems you solve in these relationships you build over time are because people buy people. So you don’t necessarily have to pigeonhole yourself into one niche. Every successful person I’ve ever met has done multiple things. Also valid for artists, creators, photographers, and developers, whether you are in the NFTS space or not, we are all evolving and equally inspired by experiences, feelings and emotions.

If you work in multiple disciplines or observe and look at other areas, then success leaves clues, right?

After success comes clues (AFTER), people take Action, fail, take note, evolve and reenter — my success cycle.

Take note

So, for me, remember, when people say what your niche is, you will have an area of expertise. Mine is media and technology. But, when you’re telling your story, remember, there is only one you. So therefore, you are unique. And your uniqueness of only being one of you means you, in turn, are your niche. And that is what people buy.

People buy your relationships and your personality.

If you give a stamp of approval, in my business, if I say, “we’re gonna do a particular project,” we do it. And if my team says, “we’re gonna do a project,” the team will smash it because it is my team. After all, the team is awesome.

But that’s because I surround myself with amazing people, as you should in life. It helps to be part of a Roarsome community and surround yourself with like-minded people in your circle.

I’m doing more on the speaking side now, and I’m doing more on social media. I still direct and create. Animate and build, but leading is my passion, shining a light on others and helping those who may not have my confidence. I want friends worldwide, so my kids have friends all over the planet.

People also talk a lot about haters and get haters and negative messages.

People often ask me, how do you deal with that? “lions don’t care for the opinions of sheep.” And I’ve said that quite a few times on some of the quotes I’ve done. I love this statement.

That doesn’t mean you don’t care for sheep. It just means if you attack a lion, the lion will eat you, and a lion doesn’t walk through its pride, worried about what sheep think. It’ll just eat them.

If you look at the Circle of Life, come into animation with me here. I suppose having an animation company, Circle of Life, for Lion King is just protecting the whole pride.

So anyway, this is just some randomness I was going on to say today.

Remember, you are your niche. And you are your brand and why people buy from you and the team and the people around you. If these people believe in you and have the same vision and values, you will take on the universe.

Have an epic day, and take care.

Keep Safe, Keep Well & Stay Roarsome, and if you haven’t already, be sure to join the #NFTJungle, get yourself an #NFTLion an #NFTLionCub or MINT yourself an #NFTJungleApe

Whoop Whoop